REL Fishing

Giving everyone a taste of Minnesota fishing

When Brett and Britney Pioske were looking to purchase a fish house for the ice fishing season a few years ago, they had an idea. Rather than buy just one, why not buy multiple houses and start a rental business for ice fishing on Lake Minnetonka? They had been thinking about a starting a business, and being able to combine their entrepreneurial spirit with their passion for fishing and the Minnesota outdoors was too good of an opportunity to pass up.

Today their business has expanded to both ice and open water guided fishing and rentals as part of their company, REL Fishing. They provide the expertise and equipment for people that want to have a true Minnesota fishing experience with the only requirement being a valid Minnesota fishing license.

The Pioskes also wanted to incorporate an easy booking system for REL Outdoors. Customers can book their rentals online for both ice and open water fishing in increments ranging from a few hours to a full day.

When customers show up on the date of their reservation for ice fishing, they are brought out to their rental where the house is warm and the fishing holes are already drilled. Brett and Britney will give them a fishing lesson, show them how to use the electronics and gear in the house and be there to help as much or as little as needed.

For open water fishing, they will take customers out on their boat and offer guide services on Lake Minnetonka which offers a wide variety of fishing experiences based on the diverse species of fish in the lake located in the Twin Cities.

“When we started, right away we knew we wanted to offer the best experience possible for our customers," said Britney. “That is why we decided to provide an all-inclusive rental style where everything is included in one rate. Then all you have to do is focus on having fun and enjoying the Minnesota outdoors experience.”

"Any time we have a question on expanding our business, their bankers are quick to respond and give us their honest opinion on what is best for our business."

When they started looking for a bank for their business, they knew they wanted to work with a bank that would take the time to get to know them and understand their goals for REL Outdoors. They learned about North American Banking Company and thought it would be the right fit for them now and in the future.

“Working with North American Banking Company has been a great experience – we feel like we are more than just another account to them,” said Britney. “Any time we have a question on expanding our business, their bankers are quick to respond and give us their honest opinion on what is best for our business. It is comforting to know that as we continue to expand, they always have what’s best in mind when it comes to our business.”

To learn more about REL Outdoors and to book an outing with them, visit them online at

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