Planning During the Pandemic

In Times of Uncertainty, Communication is Key

How can you ensure that your business will survive—even thrive—in the months and years ahead?

That’s the question many business owners are asking right now. We know, because we’ve been talking with and listening to dozens of businesses of all sizes and in all industries about their concerns.

While it can be difficult to know what to do in these challenging, angst-filled times, there’s one thing we at North American Banking Company are sure of: Inaction is not an option.


Avoiding planning paralysis

While it’s tempting—and certainly understandable—to feel a bit paralyzed in the face of today’s uncertainty, withdrawing and hunkering down is exactly what you don’t want to do.

Instead, now is the time to act.

“Even small steps now can make a big difference down the road,” says Luke Ferden, Vice President, Business Banking. “So can your community. By reaching out, asking questions, and sharing information, you, like many Twin Cities business owners, can weather these trying times and even come out stronger than before.”

Staying strong together

As a locally owned and operated bank, we know the power of community. We also know that power not only offers comfort during difficult times, but provides the “wind in your sails” your business needs to advance. But how do you tap into your community?

Here are three ways our bankers recommend:

  1. Reach out to your employees. “Your employees are the face of your company, so it’s no surprise that effective workplace communication plays a big role in your success,” says Joe Arends, Senior Vice President, Business Banking. “Make sure your work culture fosters open communication, seeks input, and values diverse opinions."
  2. Reach out to your customers. You don’t always need to be pitching your products and services. Instead, offer timely, factual, action-oriented information via direct communication, as well as social media.
  3. Reach out to your banker. North American Banking Company bankers have decades of experience helping businesses navigate challenging times. “We can help you map out multiple scenarios and explore the best route forward,” says Joe. “The business landscape seems to shift daily, so we’re watching it closely and can offer options, including some you may not even be aware of.”

We’re here for you

Our business bankers are available to help. Let’s talk about what we can do together today to position your company for long-term success.

How can we help your business? Contact us today and one of our business bankers will be ready to help!

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